Showing posts with label Freelance life. Show all posts
Showing posts with label Freelance life. Show all posts

Monday, January 13, 2020

Working for a Living, Living Like a Writer, Working with Writing: Not the same as making a living AS a writer. And that's OK.


“I admire that you make a living as a writer.”

A young woman writer said this to me at an event recently.

I’m quick to correct her: No, I don’t.

Because it’s the truth.

I make a living, I tell her, because I’m a writer.

Each January I calculate how much I earned from each of the activities I get paid for and in which percentages in the previous year. I want to understand where the money comes from, where the time goes. (I hate math and I'm bad at it; my husband cannot understand how I was once the statistician for the men's ice hockey team at Syracuse University, but I digress: check out the Percentage Calculator.)

In 2019, some 33 percent of my income came from editing book manuscripts, essays, and book proposals, and acting as a writing coach. The largest amount, 40 percent, was earned by teaching in an online MFA program, and about 23 percent from teaching other writing classes and speaking and leading workshops at conferences, retreats, and libraries. That leaves just 2 percent from book sales and royalties and another 3 percent from paid freelance writing.

That’s it. That last figure is how I did not even get close to making a living as a writer. My income right now comes mostly from helping others with their writing, their writing life. 

This is fine with me, for now. Many years ago, I did in fact make a full time living as a full-time freelance writer—back when there were scads of print magazines and newspapers doling out living wages for articles. But now, my husband (also self-employed) and I have two kids in college, live in one of the most expensive areas of the country (northern NJ, 10 miles from NYC), fund our own health insurance and retirement.

I’m not complaining. I’ve chosen this. Although often it feels like I’m cobbling things together with whatever comes my way, I’m also fairly methodical about seeking opportunities, proposing things, applying for gigs. It’s good that people notice I’m busy, that I work a lot—mostly because that often leads to future work.

I guess that’s what the young woman above was reacting to—my busyness, perhaps combined with getting published enough (in short forms, though often in unpaid literary journals) so that it appears I spend a lot of my time on my own writing. I don’t.

Depending on the cycle of the academic semester, and how much freelance editing/coaching work I have in the house at any one time, my own writing gets done—much like most writers on the planet, I suspect—in between. When there’s a lull, some breathing space. Over holiday breaks and on Sundays and very late at night and occasionally when I need a respite from others’ words and writing problems and editing needs. I like to think this reality helps make me more understanding of the time management, energy, and brain-drain challenges my writing clients and adult MFA students deal with daily.

So, to the dear lovely young writer above—who I might add said this to me at a reading/speaking engagement for my memoir where I was (a) getting paid; (b) trolling for prospective clients; and (c) hopefully selling books: No, I don’t make a living as a writer. But thanks. Right now, it’s enough that I make a living among writers.

Now then. It’s Sunday morning and I have my (abbreviated) work day mapped out: edit four more essays in the manuscript of a client’s essay collection; finish the schedule for the three-day memoir workshop I’m teaching next weekend about 130 miles from home.

Then, maybe, if I’m not too tired, and if my husband is still mainlining playoff football, and if I have anything left in the tank, I want to work on an essay of my own I’ve been tinkering with for three months…

Image, top: Flickr/CreativeCommons - Trending Topics 2019

Friday, February 3, 2017

Friday Fridge Clean-Out: Links for Writers -- February 3, 2017 Edition

>Rejection notes are never fun. But the Baltimore Review has found a way to at least make them helpful. Witness the ending of one I recently received: "...I hope that you enjoyed writing on this theme and that you will soon be able to place the work in another publication. See long lists of other publication possibilities at... " followed by links to four places to find submission opportunities --  New PagesCreative Writing Opportunities Listserve, Poets & Writers, and The Review Review. 

>If you're trying to establish a write-every-day habit, you might try 750words.

>Not new, but useful/entertaining: authors whose significant other doesn't read their books. 

>Since last fall, I've been editing the craft essays about nonfiction writing for Cleaver Magazine, and I'm so pleased with the latest two pieces: Vivian Wagner with how poetry writing is changing her nonfiction, and Megan Culhane Galbraith on the way playing with dolls (!) is helping unlock her memoir writing.

>Finally, two fun items: if you're also a middle-of-the-night scribbler, enjoy Sarah Broussard Weaver's post at the Brevity blog. But if days are a problem, try Colin Nissan's cry for help Daily Shouts piece at the New Yorker, "I Work From Home."


Have a great weekend!


Friday, November 4, 2016

Friday Fridge Clean-Out: Links for Writers -- November 4, 2016 Edition

> I'm not much of a baseball fan, but I am a fan of beautifully written, sport-related essays and feature writing, especially a piece that bring together big team events with the humans who love them. Like this one, which ran on ESPN the morning after the Cubs' World Series win.

> Beautiful review by Alexis Paige at Brevity, of the new essay collection by my brilliant MFA thesis advisor Barbara Hurd, whose lyrical prose always astonishes.

> In New York City, legislators have introduced a bill to protect freelancers from editorial clients who don't want to pay.

> This is not new, but I read it again yesterday while passing along reading suggestions to some writers who are struggling with the concept of massive revision. Imagine tossing out an entire novel? Laura Dave explains.

> If you teach writing, or act as a writing coach, or simply help another writer with a project from time to time, I think you will appreciate Jane Bernstein's honest assessment of her behavior working with a former workshop participant.

> How about some levity? What if "Election: 2016" were a novel? Can you imagine the rejections from literary agents? Devorah Blachlor did.

Have a great weekend!


Tuesday, February 17, 2015

Guest Blogger Sandra Hurtes on How a Writer Stays Committed With No Promise of Success

This blog, which I've been publishing for eight years, continues to bring me into contact with many wonderful writers. Sometimes a single email exchange grows into a week-long or month-long (or longer) conversation; often, I invite that writer to contribute a guest post. That's more or less how I found Sandra Hurtes, who emailed me after reading an interview here with Sue William Silverman, one of her "writing heroes." Sandra is an adjunct assistant professor at CUNY and also studies watercolor painting.

Please welcome Sandra Hurtes.  

When Poets & Writers began its “Why We Write” column, I felt the topic was made for me. I understood the myriad reasons why I put pen to paper and fingers to keyboard. I hurried off an essay, noting my early life as a painfully shy and compliant child and how through writing I had found my voice and myself. When my essay was rejected, I was surprised. Until I went back to work, rewriting, going deeper, and not stopping until I cried. I discovered that it is only through the laying down of word after word after word that I can get to the center of anything, whether it’s a personal essay or a book I’m teaching in a freshman comp class.

As a freelance writer, I’m guaranteed nothing. Not publication. Not a reader. Not a dime for my efforts. And so being aware of the gifts writing bestows upon me is vital; it keeps me returning to the page.

I didn’t always feel this way.

Though I had an early sense that I was a writer, and dreams of literary success, it wasn’t until I was 44 that I settled solidly into my chair to begin the work. It was the 50th anniversary of the Jews’ liberation from concentration camps; my parents were survivors, and I needed to be part of the emerging global conversation. I loved every second (even the tearful ones) of working on my first fully realized essay, “A Daughter’s Legacy.” It first landed in The Jewish Press, then it was republished in The Brooklyn Woman, The Jewish Journal of Greater Los Angeles, and a small Israeli magazine. The thrill of fulfilling my goal and discovering the joy of writing set me on fire. The following year, I wrote four essays that all found homes in Na’amat Woman, The Philadelphia Inquirer, The Washington Post, and The New York Times.  

When the Times called to tell me they were publishing my essay, I was giddy with happiness and nerves, certain I was headed for the big time. The Times piece led to messages from editors and agents who wanted to meet me, and the rush of attention filled a need I didn’t know I had. From my job as an office temp, I called in to my answer machine every half hour for messages. When the Times called to relay agent messages, I was ecstatic. But when there were none, I felt deflated. I was aware of this internal dynamic, and it made me uneasy.

I met with agents and an editor to discuss projects. My ideas included an essay collection or a memoir; I'd already begun a memoir draft. But each person I spoke with was interested in a novel; they assumed I’d been writing for years and had one ready (this was in the mid 1990s, before the memoir mania). My period of "fame" ended with no agent, no book deal, and a bit of insecurity.

I continued to write and publish essays. Sometimes readers wrote to say they connected with me; I loved that. Sometimes an editor reached out; that was an incredible high, underscoring my belief I would eventually make it big—a book turned into a movie turned into a move to Los Angeles to a house with an ocean view and writing as my day job. But in the real world, I still had no finished book manuscript. Wanting to have a book out in the world was a wonderful goal; but for me, it was also a deeply personal form of validation.

I branched out into writing service articles and hoped I’d make a living as a freelancer. This was still a time when you could call up editors and run ideas by them. But the few times I did, my voice trembled.  I felt as if I was putting my life on the line. I mailed my queries instead of calling, most of which received form rejections. Still, studying magazines and coming up with fresh topics was fun; sometimes I wrote entire articles on spec. I loved writing for its own sake, but each time I looked over my shoulder at peers who had agents or books on tables at Barnes & Noble, that pure love shifted. I became competitive and jealous.

I started the novel I thought might be my ticket to success while also working on my memoir and everything else I could squeeze in before, after, and during office jobs. I sent a self-help article to a magazine editor who had loved my Times piece. She left me a long voice mail. Sandra, you don’t have the skills for journalism. You should stick to essays. I’m passing on this article.  I sent it to a rival magazine, and six months later I received an acceptance. But by then I had given up waiting and instead placed it with a poor-woman’s (aka trashy) version of Cosmopolitan. 

My disappointment was blinding. The ups and downs of the freelancers’ life were too painful to manage. I continued to work on my novel, and believed in it enough to hire an editor. But it never quite came together in terms of character development.

One day, I told my mother I didn't want to write anymore. “That makes me very sad," she said.“I hear my voice in your words.” In that moment, I settled back into my chair and thought a lot about why I write.  

Since then, I've gone back to school for an MFA and I’m now an adjunct English professor teaching four classes a semester. I write all the time, mostly preparing lectures. It sounds dull. But the first time I prepped to teach Mary Shelley’s Frankenstein, I spent hours exploring how a scientist’s brilliance led to his demise. I was on fire with the process of learning and from the gift I was able to give myself (and my audience of students).

I discovered I could labor over essays, and if they didn’t find a home it was okay. When they did, I was gratified when I heard from readers. As for the most organic book project I had inside of me—the essay collection—I self-published On My Way to Someplace Else. My goal was to contribute a body of work on the Holocaust, and I exceeded that by garnering excellent reviews.

My second book, The Ambivalent Memoirist, has a quirky style of short, digressive chapters. I didn’t look for an agent. I found closure in writing memoir and have closed that "book".  A line in the Publisher’s Weekly’s review -- “Writing as art and psychological salvation is at the heart of this book.”  -- showed me more about what writing means to me.  

Being published in newspapers and magazines is important to me; the reach it provides into other people’s minds and hearts is significant. I still want that. But I no longer feel competitive or even aware of what other writers are doing. I’m wedded to my process that allows me to grow and develop in ways I could not have, had I not become a writer.

Note from Lisa: Sandra would like to give one lucky blog reader a copy of each of her books (print or Kindle, your choice). Simply leave a comment by the end of the day on Saturday, February 28, 2015. US postal addresses only for print). Visit Sandra's website to learn more about her.

Images courtesy Sandra Hurtes.

Friday, June 27, 2014

Friday Fridge Clean-Out: Links for Writers - June 27, 2014 Edition

Image: Windell Oskay/Flickr, Creative Commons
> A reminder that The Review Review publishes...yes, reviews of  literary journals and magazines at their site. Here's the link to dozens of them

> I've often mentioned Marion Roach Smith's site for excellent guidance on memoir writing. She's gathered the Twenty Top Tips she's featured from memoir authors over the last year.

> Not in your future (or budget) to travel far for an organized writing retreat? Then plan and take off on a short, not-so-far-away, affordable one of your own, maybe with someone you love (or at least like), like Anna Leahy did recently.

> Sherrey Meyer has many good tips on revising and rewriting a memoir manuscript.

> Over at Sweatpants and Coffee, Jordan Rosenfeld has the inside scoop on Shebooks.

> Anyone can trim a piece of writing with small deletions. But Pamela Erens has learned to like the big cuts -- as in thousands of words. 

> I love the idea of longform nonfiction in digital form which readers pay a small price to read. But then there's this particular reality--a cautionary tale about one writer's experience as a digital bestseller.

> I'm not sure if any of his editors are still giving him work, but here's what one freelance writer earned last year from each venue for each article, online and print.

> Finally, what fun!  The Wall Street Journal's coverage of the  O.Henry Pun-off World Championship.


Have a great weekend!

Wednesday, May 28, 2014

Editor Interview with Marcelle Soviero, Editor and Publisher of Brain,Child Magazine

In Summer of 2012, many readers (and a huge swath of writers who value paying markets!) were upset to learn that Brain, Child: The Magazine for Thinking Mothers, was closing after 13 years publishing intelligent essays and fiction about modern parenting. (The ad-free magazine was often called "The New Yorker for mothers.") Its two founding publishers/editors were moving on to new stages of life and work (Jennifer Niesslein now edits an essay site, Full Grown People, and Stephanie Wilkinson established a farm-to-table restaurant in Lexington, VA.).

Just when most were resigned that yet one more print magazine was gone forever, Connecticut resident Marcelle Soviero, owner of Erielle Media LLC, purchased and revived the magazine, which is now published quarterly, plus one special teen issue per year. Soviero, a memoir author, essayist, former executive at several tech start-ups, and writing teacher, has also redesigned the magazine, expanded BC's online presence, added a Brain, Mother blog, and just recently published  a book of essays written by many of Brain, Child ‘s bloggers. Last week, I asked Marcelle a few nosy questions. (Disclosure: I am an occasional freelance editor for the magazine, helping writers to revise essays and short stories.)

Lisa Romeo:  Many people (myself included) were thrilled when you re-launched Brain, Child magazine. I believe many longtime subscribers stuck with it. Were you worried about the first issue you published being accepted?

Marcelle Soviero: Our subscriber base has grown significantly in the last two years, so that is a good thing. I worried about the first issue, but I worry about every issue – that it is the best it can be and stands up to our mission of publishing the highest quality literary magazine available.  

LR: Had you always wanted to run a magazine, or was buying Brain, Child more a matter of, "Someone ought to keep that magazine going," and then taking the plunge?

MS: I always wanted to run (or be an editor-in-chief) of a magazine since my first stint as an editor of Popular Science.

LR: In the early stages, what did you decide to keep the same, and what did you decide to change?

MS: My big push was to update the design of the magazine, to add poetry, to produce an expanded digital version, and to grow our online and social media presence. We kept the Brain, Child departments the same but created icons for each department in the print issue. And we’ve commissioned many new artists. My goal was to capture the feeling of the essay with the art as well as the words. In our digital issues we offer bonus content not available in the print edition, and we plan more and more of that in the future.  

LR: I'm thinking there has likely been some inevitable backlash to some of that evolution?

MS: We received the 2014 award for best overall design of a literary magazine from Boston Bookbuilders, which was a nice validation of our effort and the efforts of our amazing Art Directors Mike Lombardo and Nancy Anderson. We’ve received so many letters from readers saying how much they love the updated, redesigned magazine and our website and social media readership has grown exponentially and our digital products are selling really well. I can’t complain.

LR: You have been working hard to develop the BC web presence and spread the BC "brand" across social media platforms. Can you talk about some of these ventures, and why and how that's helping to support a subscriber- and newsstand-supported print magazine in 2014?

MS: We’ve decided for the most part not to include ads in the magazine for now to preserve the editorial quality and look of the magazine. We do however save space each issue for a pro bono ad for a nonprofit cause we care about. We are really fortunate in that our subscriptions support the magazine.

LR: One interesting partnership is the cross-posting of some BC content on the Huffington Post. Obviously, this brings BC to the attention of thousands, perhaps millions of readers who might otherwise not know of it. What are the residual effects of that, and is it something that your writers have embraced?

MS: We work with Huffington Post, Mothering.com, and other select content partners to expand our reach and showcase our writers. We’ve helped our writers republish their work as well, in places like The Washington Post, UTNE, and Babble. Writer Rebecca Lanning showcased her Brain, Child piece "The Nap Year" in The Washington Post; Catherine Buni just republished an abridged version of her Brain, Child feature story “Conversation Starters” in The Atlantic. And I was fortunate enough to see Claire DeBerg perform a shorter version of her Brain, Child essay “Finding Gloria” as part of Listen to Your Mother 2014 in Minneapolis.

LR: Many writers covet a byline in BC (because of its reputation and cache, and also because it's a paying market!). Can you give a peek inside the editorial process?

MS: We have an editorial team who read every submission. We receive several hundred submissions a month. We publish 20 short pieces on the blog, 8 - 10 pieces on the website monthly, and 6 - 9 pieces in the print magazine quarterly. In addition we have special issues that offer additional paid opportunities for writers. We receive submissions on an ongoing basis. Our submission guidelines can be found here. I like essays that tell a unique story or take a new angle on a common topic. I personally look for strong dialogue that moves the story along while characterizing the speaker.  And I am in love with metaphor.

LR: Can you tell me more about the Brain, Mother blog, another paying market for writers?

MS: Brain, Mother has given us the opportunity to publish more great work by incredible writers. Senior editor Randi Olin, who joined me two weeks after I bought the magazine, manages the blog and makes sure the posts are thoughtful and tackle topics mothers care about. We look for a wide range of voices and edit every piece.  One of our contributing bloggers, Lauren Apfel, just won a BlogHer award for her outstanding op-ed pieces.  We pay our contributing bloggers, those who post for us regularly. (Blog guidelines are here. - LR).

LR: Though the tagline for BC, has always been "The magazine for thinking mothers," do you run pieces by fathers and others in parenting roles?

MS: Yes. We’ve had plenty of essays by fathers – the amazing Jon Sponaas is a contributing blogger. Jack Cheng, Joe Freitas, and a dozen others have written for us. We welcome male voices, and we are not shy about showcasing voices from all types of families all over the globe. 

LR: What's in the future for BC? 

MS:  We have more books and special issues underway (we just published our first book -- This is Childhood: Book & Journal), audio and video programming are in the works, and some terrific partnerships.

LR: Has publishing the magazine turned out to be what you expected?

MS: It has been better than I ever expected. Outside of marrying my husband and raising my five children, buying Brain, Child is the best thing I ever did. I couldn’t be happier.

LR: You've published one memoir yourself, An Iridescent Life. Are you working on another book length project, or has the business of running the magazine left little time for your own writing?

MS: My writing centers me; I am always at work on new projects. I write every morning from 4:00 – 6:00 am, it’s who I am.

LR: I think contributors like to hear that you are also "in the trenches," so to speak, trying to find time in your busy day to work on your personal writing project(s). Any advice in that area?

MS: For me it was important years ago to cut out TV time and also wake up really early. I enter writing times into my calendar, and I never miss an appointment with myself. Last, if I have an engagement (lunch with a friend for example) and it gets cancelled, I steal away and write for that time instead. And I always have my notebook. I’ve written many an essay while in waiting rooms, or at sports practices!

Note from Lisa: One blog reader will win a free one-year subscription to Brain, Child magazine, as well as a full set of 2013 issues. To be eligible for the random drawing, just leave a comment here on the blog by midnight, Tuesday, June 3. (Must have a U.S. postal address.) 

You can find Brain,Child on Twitter, Facebook, and Pinterest.

Friday, December 6, 2013

Friday Fridge Clean-Out: Links for Writers - December 6, 2013 Edition

> It's nomination season for the Pushcart Prizes, Best American Series, and other literary awards. Henry Tonn, who has an essay on the Pushcart nomination list this year, talks "Literary Prizes and the Selection Processes" on his blog, Reading, Writing, and Rejection Slips. I was simultaneously reassured and dismayed by part of the backstory: "This is very nice, and I am happy to be selected, but it behooves me to point out that this particular memoir-essay had previously been rejected by no fewer than 82 publishers. I know, I know, I keep railing on about rejection slips, but the irony here is too much."

> If freelancing is part of your writing life, check in with Yael Grauer, on 20 things she learned (the hard way) in her first four years.

> On the Missouri Review blog, managing editor Michael Nye, speaking as a writer, offers a different take on getting published in "The False Promise of Acceptance and Publication."


> At Utne Reader, William Bradley discusses "Resources for Finding Great Essays," helpful for those who teach, study, read, write and love the essay form.  (hat tip Kate Hopper).


> I've been trying to include here other writers who do Friday link round ups, and am happy this week to point you over to Delia Lloyd's Friday Pix. Delia's an American journalist living in London, and her selections are always interesting, often funny, and never dull.


> Are you making a book trailer on your own? One author offers 20 things she did before, during, and after creating hers.

> Lots of literary journals claim to publish "both new and emerging writers." Writer/blogger Michael Alexander Chaney offers a look at a few major journals that seem to deliver.


> Finally, here's what happened when 425+ British writers of note signed a protest letter to The Times of London over its apparent devaluing of children's literature: The Times ignored the letter. But Nicola Morgan, who has a prominent writing blog, did not.


Have a great weekend.

Wednesday, February 27, 2013

Eleven Things to Think About When Renewing Writing-Related Memberships

Erika Dreifus has a post up today about the benefits she's gained by renewing her membership in the AvantGuild (premium level) of MediaBistro. She noted that she'd wanted to expand her freelancing and by exploring markets that were new-to-her, subsequently received acceptances for several queries and essays, as a direct result of her AG/MB membership.

The reason her post grabbed my attention today (aside from that her posts always command attention!) is that at the beginning of this year (can it be only 9 weeks ago?) I made a conscious decision that during 2013, whenever I got notice that my membership -- to any of the professional organizations, premium service levels, databases, and resource websites -- was in need of renewal, I would not automatically renew.

Instead, I would first try determine: 

1. How often, how deeply, and with what level of satisfaction did I use the membership, service or site in the past 12 months? 

2. Did I derive benefits I couldn't get elsewhere?

3. Was it a go-to source?

4. Did I find it simple to navigate, or if not exactly simple, do I like the way I must be engaged in order to dig for information?

5. Did I gain insight, information, and useful intelligence via the membership?

6. Can I trace back the sale/placement of an article or essay, an assignment, a new editing client, a new professional relationship, more competence with new tools or techniques, a worthwhile class or conference – to the membership?

7. Are the results I can personally trace, worth the cost? (Mind you, the annual cost may be quite *reasonable* but if it's for a service/site/organization I don't utilize, or find far too complicated to use, then it's a wasted expenditure. 

8. Is it any fun to use? (Because really, how many times have we quit using something we were paying for because, although it seemed like it should be worthwhile, it turns out it was just awfully tedious, annoying, complicated, boring?)

Finally, I'm looking forward.

9. Am I planning on wading in to new waters in the months or year ahead, and if so, will a membership or premium service level help me learn about this new area of the writing world? 

10. Will a membership enable me to more easily participate in that new arena?

11. Will it help me get to know others who have more experience than I, who might help me find my way? 

Since I've begun to analyze my memberships more closely, I felt better equipped, when the renewal notice arrived for three different organizations/services already this year, to know whether or not to click the renew button. (I did for two, but passed on the third.)  

How about you? Are there memberships you find invaluable?

Monday, January 7, 2013

The freelance jobs we seek vs. the jobs that find us: Lessons learned.


In a recent post, I mentioned that the list of things we did in a writing year is worth studying.  For me, three such items on my 2012 *I Did It List*, for example, had something to tell me. These involved two opportunities which came my way without my going in search of them, and one which didn't

The two which sort of fell at my feet are the exception, not the norm. Normally we freelancers pursue existing opportunities, or try to create ones where none seem available; we follow-up on leads and tips and referrals, respond to job postings, send queries and pitches and letters of introduction. But sometimes we get lucky - if that's the right word.

Last week, I was telling a friend about the two new jobs that seemed to come from thin air – one for a website (where I now work the editor's desk one day a week), and the other for a writing center (where I am now teach creative nonfiction). The website editor and the writing center director both contacted me, and within a few days, each asked me to join them, and I said yes.

"You mean people just call you up and offer you jobs you didn't apply for?" she asked, part disbelieving, part joking.

Well, yes – and of course, no. 

About four years I met the website founder at an event hosted by a local writers and editors organization. Over the next few years, we ran into one another at book launch parties, and chatted about our writing lives. Then, a bit stuck between novels, she signed up for my Boot Camp, and when it was over invited me to breakfast. Months later I reciprocated, and over lunch asked if she know of any part time, permanent freelance jobs. She did not, and her own site had no editor openings either. Fast forward six months; the site owner took a major new media job, two editors were moving on; her editor-in-chief emailed to say she needed to fill editing slots. We talked, I said yes and started a week or so later. So, did someone offer me work I hadn't specifically asked for? Yes. Sort of.

The teaching job came about similarly. About three years ago at a regional book festival, I met two local novelists who were sharing a table (and would eventually become co-directors of a writing center). A few months later, I invited one of them to contribute a guest post here. Over the next two years, our names kept coming up in intersecting circles. We all knew a lot of the same local writers, became Facebook friends, commented on one another's blogs.

I noticed, and admired, what they were doing in establishing a physical location for writing education in northern New Jersey; I was keeping my eye on developments and wondered idly about contacting them about teaching. Meanwhile, it turned out they were noticing the teaching I was doing at Rutgers, and privately online. When the email arrived inviting me to talk about teaching creative nonfiction, we scheduled coffee a few days later, and struck the deal. So, did someone just offer me work I hadn't applied for? Yes. Again, sort of.

I say "sort of" in both cases because while I didn't apply for a specific job, it's good to notice in retrospect how these things happened:  an initial contact (both in person, as it happens), followed by continued interactions (online and/or in person); noticing what each other was up to professionally. In these instances, the way I went about simply doing what I do-- teaching, editing, writing, talking to mutual acquaintances, interacting online, helping other writers, being open and receptive to ideas, was if you will, part resume, business card, cover letter.

But.

Usually it goes more like the story of how I got the third new freelance editing gig on my 2012 *I Did It List*. I noticed, sadly, that a magazine I admire was shutting down, and then a few months later, that a new owner was reviving it. I found her website and read her background, discovered we shared some common literary ground, and I liked her vision. New owner, working hard to revive a beloved literary magazine? Maybe she could use some editing help?

I wrote her a friendly introductory email, wishing her luck, and asking if I could send along my CV, so that if, in the future, she had editing needs. We connected on various social media channels, exchanged more emails; she looked over my blog and my published work, set up a phone interview, which went well. More emails -- defining the editing job, setting rates, getting to know one another's work styles. She sent me two essays to edit for one issue. Then, weeks later, four more for another issue.

Did she contact me first and offer me work?  Absolutely not. But then again, did I apply for a job opening? No, not really. From what I understand, the "job" didn't really exist when I sent my first email. It was just a hunch on my part that such a job would materialize, and need filling.

All of this is why, once again, I place so much emphasis on the idea of a writer's *I Did It List* exercise. Once we list our accomplishments – and after some much-deserved pats on our own backs – that list can be a trove of information about how we can do more, do the next thing, do the things that will go on the next year's *Want To Do* list. Anything that helps us understand how we did something can only help us figure out how to do the next thing.

Tuesday, February 7, 2012

Guest Blogger Steph Auteri on Building an Author Platform when You Know Nothing About Publicity



While sipping cappuccino at a Rome sidewalk café, my mother and I once bumped into a friend of hers, who lived nearby back home. My mother, relieved she was dressed nicely that day, whispered, "Always remember, it's a small world."  Steph Auteri and I met about three years ago and worked together  -- exclusively online -- when I was a contributing essayist, and she an editor, for YourTango. Then we discovered we lived about 3 miles from one another in northern New Jersey, and even haunted the same café (where no one cares how we dress!). Small world, indeed. Steph is a freelance writer and editor, whose work has appeared in Time Out New York and Inside Jersey. She also works as a career coach to, as she puts it, Word Nerds.

Please welcome Steph Auteri.

Well hello there writer-types on the path to publication. I assume that, much like me, you’ve been workshopping chapter drafts and researching lit agents, drawing up competitive analyses and organizing your annotated Table of Contents, considering your author photo and daydreaming about the book tour you will eventually embark upon. (Because who doesn’t want a book party at their favorite independent bookshop?)

This is all well and good but, in between zeroing in on your target word count and polishing up your book proposal, you may have caught wind of a rumor that the work doesn’t stop when you wrap up your manuscript and land that much-sought-after publishing contract. Authors are ignored, you probably heard. Publicity departments are kaput, you read. Want book sales? The marketing is all on you now.

To an extent, the rumors are true. While there are still publishers doing interesting and innovative things to promote their books (Sourcebooks, for example, once traded book purchases for proposal critiques in an effort to increase sales of Publish This Book), many publicity departments find themselves severely limited by miniscule budgets.

So when a publisher sees proof that an author is self-starting, resourceful, and marketing-savvy — when they see someone with a strong platform, and the knowledge of how best to use it — they’re more likely to take a chance. It means there is a greater probability the publisher will receive a return on their investment.
How can you build your own platform without a lick of publicity experience? Beyond blogs, Facebook pages, and social media, I suggest you focus on your strengths as a writer.

Freelance writers — those who make their money writing articles for glossy magazines, regional newspapers, and other print and online publications — already know this and are masters at platform-building. As their own bosses, they’re not just writers. They’re also business owners, responsible for marketing themselves to new editors/clients on a regular basis. A strong platform helps them bring in more work by spotlighting their experience and expertise. And the more clips they can add to their online portfolio, the stronger their platform.

It’s time you thought like a freelancer and built up your own collection of shorter-form pieces, stories that highlight your abilities as a writer. Luckily, your book project holds a lot of potential when it comes to brainstorming story ideas.

1. Pinpoint a major theme from your book that lends itself to shorter-form articles. This is easy enough when you are writing prescriptive nonfiction, but can be more challenging if you’re writing a novel, memoir, or book of short stories. Still, ask yourself: what is the common thread holding this book together?

2. Generate different types of story ideas. You may think your topic is fairly limited, but there’s a mental exercise I like to employ when I’m feeling stuck for ideas. I take one subject and try to apply it to several common story formats. Those writing prescriptive nonfiction, for example, may find that the subject of their book easily lends itself to service pieces. Those shopping around a full-fledged memoir, meanwhile, may find the personal essay a more natural fit. Some publications prefer listicles (articles comprised mostly of a list – like this one), while others prefer roundups of expert advice. In brainstorming your batch of story ideas, why not hit them all?

3. Do your homework. In the course of generating story ideas, you’ll also have to pinpoint the publications you’d like to target. And there are so many options. Take a field trip to your local bookstore and flip through the newspaper and magazine racks. Consider not only national magazines, but also regional publications, literary magazines, and trade magazines. Back home, check out Mediabistro’s How To Pitch series, or their series on personal essay markets. Or read through the good old Writer’s Market guide. And don’t neglect online publications! Head on over to your favorite web magazines and see who their content partners are. Basically, be open to the variety of possible markets for your work.

4. Query the hell out of a wide range of publications. Once I’ve drawn up a pretty sizable list of story ideas, and have matched them each to a different publication, I get into the querying groove. You can read a more in-depth post on the basics of querying right here

5. Build a super-pretty portfolio. By this point, I’m sure you’ve followed everyone else’s advice and have already built yourself a basic website, or at least a blog. Once the assignments — and then the clips — start rolling in, throw them on up there! It will give you something to direct editors to in the future. And eventually, prospective publishers will eyeball it, too. At that point, they will see that you have established yourself as an expert in your subject area, or have at least built up a pretty sizable following. And they will be impressed.

6. Roll around in money and glory. And by glory, I mean pretty dresses, and perhaps a sexy new pair of boots.  

Of course, if this post leaves you wanting even more information, I’ve got you covered. I’ll be revisiting this post over the next few days and answering any questions you care to ask, in the comments.

You can also snag a free copy of Freelance Awesome: A Starter Kit — an electronic workbook containing spreadsheets for idea generation, query letter development, and more — by signing up for my mailing list right here. Finally, if you feel you could benefit from even more, hands-on help, I’m giving one lucky commenter a free pass at one of my one-on-one coaching packages: One Hour to a Word Nerd Action Plan (you can read more about it here). Just answer this one question in the comment section below no later than midnight on Sunday, Feb. 19.
What topic can I write about that will best help me build my unique author platform?

Friday, July 22, 2011

Even More Reasons Writing is Rejected: Part Three

In Parts One and Two, I covered 40 reasons why your work may have been rejected – 20 which are easy to avoid, and others which go to the heart of writing craft. Today, to wrap up, 20 or so reasons which may or may not make sense, but turn out to be more or less true

Some Reasons you really can't control…
1. The editor was in a lousy mood that day and didn't like anything that crossed his/her inbox.
2. The editor has seen your work before and just doesn't like it, period.
3. The section in which your piece would have run has just been eliminated.
4. The venue got way more submissions than anticipated and even though your piece is good, they can only publish so many.
5. The publication got way more submissions than they anticipated and since they have far too few staff to read them all, everyone in the overflow lot simply got a rejection.
6. Your piece was read by an overworked undergraduate student on an internship who makes mistakes and overlooks good work sometimes.
7. The editor who read your work just doesn't like ____ (fill in blank with whatever the subject of your piece was – ducks, China, smokers, kids…)

Reasons you can't control, but might have realized before submitting…

8. They only publish work by…women and you're a man; health professionals and you're not; Asian-Americans and you're Greek.
9. You've written about this topic dozens of times in publications similar to theirs, and the editors don't want to be derivative.
10. You have paraphrased too much of another writer's work.
11. You keep sending to the same editor over and over, and keep getting impersonal form rejections (never any personal notes or encouragement). Take the hint. He/she isn't interested in your work. (Probably.)
12. You are not a writer that venue considers established enough for its pages.

Reasons that sound inauthentic, but sometimes really are just plain true:

13. We just ran something similar.
14. We recently accepted something similar.
15. Liked this, but it just missed: please submit again. (You know, editors often really do mean this.)

Possible explanations for: "This is just not for us," or "This doesn’t meet our editorial needs":

16. We just don't like it and aren't really sure why.
17. We have other stuff at the moment that we just like better.
18. Someone here knows you, doesn't like you, and cast the veto vote. (Yes, it happens; though thankfully, not too often.)
19. We're in a budget crunch which is limiting our page count, bandwith, editor and/or contributor budget; therefore, we're cutting back on how much we accept.
20. We're just way too busy to explain why we are passing on this.

Annoying things that, on a good day, probably won't get you rejected on their own, but are just enough to annoy the editor so that if he/she is having a not-so-good day, may just get you the boot:

- You don't know how to properly punctuate or format dialogue.
- You don't use page numbers and it's a long piece.
- You sent it to an editor's personal email address instead of their professional inbox.
- You wrote a rambling cover note filled with unnecessary information.
- Instead of inserting direct links to your published work, you invite an editor to "visit my website (or blog)" so she/he can spend time she/he doesn't have hunting down your published work.
- You mention that you and the editor once met and that he/she indicated your piece would be a shoe-in, when what was really said was more like, "send it along."
- You address a female editor as Mr. or a male editor as Ms.
- You wave your MFA (or other) degree as if it is reason enough to accept your work.

Did I miss anything? Writers, and editors especially, do chime in.