Guest Blogger Michelle Cameron on: Launching a Book in the Time of COVID-19: A Personal View

 A little more than seven years ago, I began teaching with The Writers Circle, a regional New Jersey writing community, in large part because of Michelle Cameron, an historical fiction novelist and poet. Since then, we’ve become colleagues in so many ways, and friends.

Please welcome Michelle Cameron, whose newest novel launches today.

I’ve been here before. Sort of.

My first novel, The Fruit of Her Hands, was published by Simon & Schuster’s Pocket Books, during the recession of 2009. My beloved editor was let go three days before my launch, meaning I was then – using the term for authors who experience this phenomenon all too often – orphaned.

No editor means no advocate in the publishing house, so while I had the foresight to hire a publicist who knew the Jewish reading market (my novel was a Jewish historical) and who scheduled many events locally and further afield, I was largely on my own.

The book – a $25 hardcover – was a tough sell. People were hesitant to spend any extra money in a recession, and even those who showed up to events and seemed like the ideal appreciative audience, told me they’d wait for the paperback. But the publisher decided my numbers weren’t strong enough for a paperback.

Fast forward eleven years.

In that time, I’d written three novels. The first, based on the Babylonian Exile, was completed during the long wait for Fruit to be published. I loved the book; I still love the book. My agent did not. After a lukewarm attempt to place it, it went back in my drawer. The second, based on Jewish emancipation during the French Revolution, never really gelled. When I finally, reluctantly, realized the story wasn’t strong enough, I put it aside.

The third novel launches today.                           

                                                          

Beyond the Ghetto Gates, a historical novel set during Napoleon’s first Italian campaign when he liberated the Jews from their restrictive ghettos, had a long slog to publication – an initially enthusiastic agent who tried hard, some nice rejections from publishing houses looking exclusively for the now-pervasive WWII novel. (The trend was for “contemporary historicals,” a phrase that still makes me shake my head in disbelief.)

Finally, I approached the hybrid publisher She Writes Press. And I loved what they did with the book – the beautiful cover, the care and attention to production values. After years of writing, revising, and trying to get published, I wanted to give the novel the best possible chance to find its audience.

From the start, my promotional strategy was to secure synagogue events close to my New Jersey home – hoping that by the time I reached the Jewish Book Council’s presentation to Jewish organizations nationwide, there’d be enough buzz that I’d be one of the lucky authors to be invited to present my novel further afield. (JBC covers airfare and lodging for those authors.)  I hired two publicists – one who worked the media side and a second who by February was doing a brilliant job, booking me for more than two dozen events during April, May, and June.

I was set. I was excited.

Then, COVID-19 struck. And everything unraveled.

Now, I know my problem is tiny in the face of this deadly pandemic. I’m home and my family is healthy. I can continue to teach and work virtually. There’s enough stored food in the house for weeks. I can walk outside without undue fear. I have so much to be thankful for.

Still – this stinks. I’ve postponed or canceled most events. Some may be rescheduled when things return to normal. But I’m not naïve – I know some simply won’t. People move on. Newer books always seem shinier, more appealing.

And I realize this is what publishers have always worried about – sudden catastrophes no one can anticipate or prevent that steal the spotlight from new books. Julia Alvarez’s first novel in 14 years, Afterlife, is pubbing today too. Just imagine how the folks at her publishers, Algonquin, must feel!

But here’s where my bleak story turns positive. Through the generosity of fellow authors and organizations, I’ve pivoted energetically toward social media, accepting offers of video placement, podcasts, blog posts, interviews and live book events on Zoom.

I was featured in a recent virtual reading presented by Murphy Writing of Stockton University and my first chapter will soon be read aloud online (see link below). My publisher is dramatically boosting one book a day for all April releases – my day is April 8. 

The friends I’d tapped for my Street Team are making tremendous efforts on my behalf – re-posting my teaser passages and blurbs, talking up the novel. I’m grateful to them all.

Of course, the essential question remains: will all this virtual activity turn into book sales? For now, I’ve decided only that it certainly can’t hurt. Maybe I’ll reach readers that I never would have before. I truly hope my novel can provide a much-needed escape from this nightmare we’re all living – that my words can touch someone who would never have heard of the book otherwise. May it indeed be so.

Note from Lisa: Connect with Michelle on Facebook, Twitter, and Instagram, and at her website.

You can catch part of Michelle’s Social Media Tour at the following. (More being added daily. See the Events page on her website.)

April 7 – Readers Coffeehouse

April 8 – She Writes Press KEEP CALM AND READ ON Spring Virtual Book Tour with Girly Book Club

April 15, 7:00 pm (Eastern) – She Writes authors Eileen Sanchez and Michelle Cameron in conversation about Beyond the Ghetto Gates via Zoom; click here to register  

April 23 – The Book of Life BOOKS IN THE TIME OF CORONAVIRUS podcast 

April 26 – First Chapter Fun on Hannah Mary McKinnon’s website and on her Instagram Live

Guest Blogger Ann Evans on Knowing How it Feels to Win an Oscar—or Whatever

About four years ago, over a long cup of tea at her suburban home a half-mile from my own, where she was packing to move to a more urban environment, Ann Evans asked me to take a look at an early draft of a possible memoir about dating as a senior, and provide some critical feedback. I was happy to do that. In those early anecdotes and tentative reflections, I was pleased to detect a larger story lurking, and encouraged her to develop it. I'm so glad she did.

Ann's writing appears in academic and literary magazines, she has also built a career as a linguist, and is a recently retired professor. She was featured on the Discovery Channel’s "Sex in America" in 2012, and appeared on the cover of Eldr magazine’s issue on “Sex and Intimacy over the Age of Sixty.” A wife, mother, and grandmother, Ann has traveled widely and lived in Spain, Israel, Italy, Austria, Germany and Greece, and speaks six languages. Ann lives in Hoboken, NJ, with her (third) husband.

Please welcome Ann Evans

After being told (you know how many times) that it was almost impossible to get published; after both professionals and onlookers patted me on my little head and told me: “Well dear, write if you have to.", "Don’t write with the expectation of ever being published.”; and after assorted other indignities, my book was published in November 2014, by the hybrid publisher, SheWrites Press.

It felt something like winning an Oscar.

I plunged into promotion and publicity, following as much of the standard marketing advice as I could without working at it all day every day. I hired a publicist and a graphic designer and moved for a while to another mental planet. The sojourn there hasn’t been so bad. 

Writers and non-writers gave me analyses, some outlandish, about the publishing business, including intricate musings on Amazon’s mysterious algorithms. Some told me how much better it was in the old days—when Truman Capote would pop in for lunch. If I listened long enough, I’d learn a new nugget of information. I reminded myself of the first rule of writing memoir—other people are not really interested in the writer’s life; they are interested in improving their own lives and if a writer can give them some ways to do that through a good story, they’ll read the book. Each person contains their own memoir.

It was disorienting to read on Amazon that Daring to Date Again was number one in my category, “dating.” Being number one in anything was good news, but what did that mean?  Had I sold ten books or a hundred? A few months later, I set up a free account with NovelRank which estimates how many books have been sold on Amazon.  After the first blush of sales, the book’s ranking fell, nudging me to do some more marketing. 

One day I was 1,036,000^th overall. I sold one book (which I learned through NovelRank), and the next day was at 365,000^th. What kind of crazy algorithm is that? I have gradually deduced that it is not common to sell books on Amazon “by the boatload,” (as one webinar promised). Every sale makes an impact. My question still is whether readers pay much attention to Amazon rankings.  Number one would make an impression, but number 2,570 or 1,460,000?

Being interviewed for the radio was fun. I could sit home in my pajamas and do a crackerjack interview over the phone. Since this was my first book, I did not expect to appear on national radio shows, but discovered many internet-based shows with a large following.  Since the shows were Internet based and thus available on each station's site, I could critique them afterwards. Through NovelRank, it appeared as if each interview generated a few sales on Amazon.  

My best radio interviews felt like a schmooze, during which the interviewer's mind and mine were both palpable, without either dominating. My appreciation of Terry Gross increased.

I am still undecided about the wisdom of hiring a publicist. The radio interviews and print articles she garnered haven’t brought in enough book sales to pay her fee, and that makes me uneasy. On the other hand, readers usually buy a book only after they have heard about it several times. Through my publicist, thousands of people have heard about the book for the first time. It is up to me to find the second, third, and fourth introductions.

I thought creating the audiobook would be a breeze, but as the narrator, I had to learn how to use a microphone, avoid making mouth noises, use dynamics to make an aural point, and not to sink at the end of sentences. The measure for audio editing is three to four minutes to every recorded minute, and Daring to Date Again  will be about nine hours long. I couldn’t afford to pay for 27-36 hours of editing time, so with the help of my audio engineer, Roy Yokelson of Antland Productions, I edited much of it myself.

At first, I listened to every tiny sound and progress was slow, but I quickly got more efficient and skilled. Post-recording, Roy had to control the pacing and breaths and set it all up to comply with Audible’s specification. Today, months after print publication, we are nearing completion.  I am now ready for other audio ventures, which will go more smoothly. So why do it? Audio books are (deservedly) priced higher than hard copies or ebooks, and my 40% royalty (I chose to publish exclusively on Audible) will bring me more profit for each sale. Besides, my childhood fantasy of becoming an actress is being fulfilled.

Book reviews were another revelation. Since my book is about dating, I had to decide, for example, how graphically I would write about sex. One agent told me to “be sure to include the word ‘sex’ in the title, because people like sex.” I didn’t want the book to be pornographic though, so, as the Kirkus review mentioned, I wrote my share of sex scenes, but concentrated on “the social, biological, and emotional components of sex.” Several male readers complained about the lack of down and dirty sex scenes, but  Kirkus found my ruminations “illuminating” and “a kick.” I think I could be more graphic in my next book without slipping into porn.

Many people assume I will soon be a rich author. Ha! People introduce me as a “famous author.” Ha! I have to keep myself from laughing and honor their respect. They are setting the bar for me.

The best step toward the success that some others assume I have already achieved, in fact the only next step, is to write another book. I am hard at work doing just that.

Note from Lisa: You can connect with Ann via Facebook, Twitter, and at her website. Ann would like to send one blog reader a signed copy of her book. Just leave a comment here by April 25 (must have a U.S. postal address).