Guest Blogger Lisa Alber on Hope After (Traditional Publishing) Rejection

I came to know  Lisa Alber when she was a participant in my online *I Should Be Writing!* Boot Camp, and later as a private coaching client. She is the author of Kilmoon, an atmospheric mystery set in Ireland, which was a Rosebud Award finalist for best debut novel. About a year after publishing Kilmoon with a hybrid publisher, she landed a two-book deal with Midnight Ink Books for new mysteries in the series slated for August 2016 and August 2017. Before all that, Lisa took workshops with New York Times bestselling author Elizabeth George and received an Elizabeth George Foundation writing grant. She is also a Walden Fellowship recipient and Pushcart Prize nominee. She lives in the Pacific Northwest.

Please welcome Lisa Alber.

Anyone can become an author these days. It’s as simple as signing up for Kindle Direct Publishing or any other self-publishing service. That said, most of us dream of “getting published," and by that I mean landing a literary agent and then a traditional publisher that pays an advance, and produces and markets your book at its expense, not yours.

To all you aspiring novelists who despair of getting published: I’m here to tell you that there’s hope after rejection from literary agents and traditional publishers. Most of all, I’m here to tell you that no matter where you start, you can progress—move up the publishing ladder, so to speak.

I spent many years holding out for The Agent and The Deal. When I finally landed The Agent, I was still rejected everywhere she submitted my novel manuscript. How could that be? Was the agent not a great salesperson? Was my manuscript not as polished as I’d (we’d!) thought?

The answer is probably a combination of the two, plus a third factor: the fickleness of the business. Alas, unsurprisingly, that agent relationship didn’t work out and neither did the next two agents.

I grew horribly depressed. I gave up on the mystery manuscript many times during this ten-year period. I tried my hand at writing thrillers and women’s fiction with sucky results. The rejections continued to rack up and with them arrived the insidious self-doubts.

There came a point in my journey when I needed to shite (how’s that for being polite?) or get off the pot. I could no longer wait for the powers that be to deem my story acceptable. Who gets published and who doesn’t seemed like a crapshoot.

In fact, given that you have a publishable novel, it is a crapshoot. Assuming that you’ve intensively studied your craft, gathered outside feedback to further improve your storytelling, and revised and polished to within an inch of your life, your novel is probably as good as any debut novel out there. All you need is for your manuscript to land on the perfect agent’s desk at the perfect time and for about a million other random things to line up perfectly too. Easy peasy. (Not.)

Also, keep in mind that you can’t predict what publishers are looking for or what types of novels they already have on their lists.

When I distanced myself from the rollercoaster that is querying and pitching and pining, I saw what was in my heart. The heart knows things that the mind doesn’t. Mine told me that my writing, my story, had merit. It took awhile for me to shake off the rejections, but I’m so glad I did.

All we can control is ourselves. So I decided to leap, and it was one of the best decisions I ever made. The trick these days is to get our feet in the publishing door. From there, who knows what may happen?

So how did I poke my feet in? An acquaintance asked me to join her fledgling publishing enterprise, and I said yes. Muskrat Press is a hybrid/self-publishing LLC. A cooperative, I guess you’d call it. (There are many of these around nowadays.) Three of us debut authors supported each other on the way to publication. Professional editing, professional cover art—the whole deal.

The whole deal also included plenty of marketing and publicity. Goodreads giveaways, Twitter and Facebook virtual book parties, guest blogging, you name it. I was even a blogger on The Debutante Ball, a well-established blog for debut authors. I worked my fanny off to give my debut novel Kilmoon the best entrée into the world that I could. I organized a fantastic launch party at an Irish pub complete with a signature cocktail called the Kilmoon Sour (yum!). I landed a coveted guest post spot on the premiere mystery writers blog, Jungle Red Writers. I went to conferences such as Left Coast Crime and participated in debut author breakfasts and panels. It was all quite exhausting but so worth it.

Here’s one of the biggest and best things I learned from that experience: Most readers don’t care where their books come from. It’s mainly your fellow writers who care. I have a friend who also began with self-publishing. She told me that the most dismissive people were—hold on to your hats here—aspiring novelists! Yes, those who only had their eyes on The Agent and The Deal.

Another friend started off as a novelist-for-hire. (Sometimes in-house editors come up with ideas and hire novelists to write them.) All readers see are the authors’ names on the covers. Like I said, They don’t care. Now this friend has a thriving career writing books based on her own ideas.

The long and short of it is that if I were still holding out for The Agent and The Deal, I probably wouldn’t be published yet. Now, a year after publication—guess what?—I do have a traditional two-book deal and a fabulous agent!

And that, my friends, is how it can start. And it’s a perfectly fine way to start.

Once upon a time, I had a writing teacher who used to say that the people who get (traditionally) published are the people who don’t give up. In this new era of Amazon and ebooks and indies, I’d say that the people who get (traditionally) published are the ones who don’t give up and who keep their options open about how to get a foot in the door.

Start somewhere. You’ll see. Because if it can happen for me, it can happen for you.

Note from Lisa R.: Lisa Alber will check back to answer any questions and converse, via comments. What does your writing journey look like right now? How do you keep your hopes up in the face of rejection?

To keep up with Lisa Alber’s antics, follow her on Facebook and Twitter. 

Guest Blogger Ann Evans on Knowing How it Feels to Win an Oscar—or Whatever

About four years ago, over a long cup of tea at her suburban home a half-mile from my own, where she was packing to move to a more urban environment, Ann Evans asked me to take a look at an early draft of a possible memoir about dating as a senior, and provide some critical feedback. I was happy to do that. In those early anecdotes and tentative reflections, I was pleased to detect a larger story lurking, and encouraged her to develop it. I'm so glad she did.

Ann's writing appears in academic and literary magazines, she has also built a career as a linguist, and is a recently retired professor. She was featured on the Discovery Channel’s "Sex in America" in 2012, and appeared on the cover of Eldr magazine’s issue on “Sex and Intimacy over the Age of Sixty.” A wife, mother, and grandmother, Ann has traveled widely and lived in Spain, Israel, Italy, Austria, Germany and Greece, and speaks six languages. Ann lives in Hoboken, NJ, with her (third) husband.

Please welcome Ann Evans

After being told (you know how many times) that it was almost impossible to get published; after both professionals and onlookers patted me on my little head and told me: “Well dear, write if you have to.", "Don’t write with the expectation of ever being published.”; and after assorted other indignities, my book was published in November 2014, by the hybrid publisher, SheWrites Press.

It felt something like winning an Oscar.

I plunged into promotion and publicity, following as much of the standard marketing advice as I could without working at it all day every day. I hired a publicist and a graphic designer and moved for a while to another mental planet. The sojourn there hasn’t been so bad. 

Writers and non-writers gave me analyses, some outlandish, about the publishing business, including intricate musings on Amazon’s mysterious algorithms. Some told me how much better it was in the old days—when Truman Capote would pop in for lunch. If I listened long enough, I’d learn a new nugget of information. I reminded myself of the first rule of writing memoir—other people are not really interested in the writer’s life; they are interested in improving their own lives and if a writer can give them some ways to do that through a good story, they’ll read the book. Each person contains their own memoir.

It was disorienting to read on Amazon that Daring to Date Again was number one in my category, “dating.” Being number one in anything was good news, but what did that mean?  Had I sold ten books or a hundred? A few months later, I set up a free account with NovelRank which estimates how many books have been sold on Amazon.  After the first blush of sales, the book’s ranking fell, nudging me to do some more marketing. 

One day I was 1,036,000^th overall. I sold one book (which I learned through NovelRank), and the next day was at 365,000^th. What kind of crazy algorithm is that? I have gradually deduced that it is not common to sell books on Amazon “by the boatload,” (as one webinar promised). Every sale makes an impact. My question still is whether readers pay much attention to Amazon rankings.  Number one would make an impression, but number 2,570 or 1,460,000?

Being interviewed for the radio was fun. I could sit home in my pajamas and do a crackerjack interview over the phone. Since this was my first book, I did not expect to appear on national radio shows, but discovered many internet-based shows with a large following.  Since the shows were Internet based and thus available on each station's site, I could critique them afterwards. Through NovelRank, it appeared as if each interview generated a few sales on Amazon.  

My best radio interviews felt like a schmooze, during which the interviewer's mind and mine were both palpable, without either dominating. My appreciation of Terry Gross increased.

I am still undecided about the wisdom of hiring a publicist. The radio interviews and print articles she garnered haven’t brought in enough book sales to pay her fee, and that makes me uneasy. On the other hand, readers usually buy a book only after they have heard about it several times. Through my publicist, thousands of people have heard about the book for the first time. It is up to me to find the second, third, and fourth introductions.

I thought creating the audiobook would be a breeze, but as the narrator, I had to learn how to use a microphone, avoid making mouth noises, use dynamics to make an aural point, and not to sink at the end of sentences. The measure for audio editing is three to four minutes to every recorded minute, and Daring to Date Again  will be about nine hours long. I couldn’t afford to pay for 27-36 hours of editing time, so with the help of my audio engineer, Roy Yokelson of Antland Productions, I edited much of it myself.

At first, I listened to every tiny sound and progress was slow, but I quickly got more efficient and skilled. Post-recording, Roy had to control the pacing and breaths and set it all up to comply with Audible’s specification. Today, months after print publication, we are nearing completion.  I am now ready for other audio ventures, which will go more smoothly. So why do it? Audio books are (deservedly) priced higher than hard copies or ebooks, and my 40% royalty (I chose to publish exclusively on Audible) will bring me more profit for each sale. Besides, my childhood fantasy of becoming an actress is being fulfilled.

Book reviews were another revelation. Since my book is about dating, I had to decide, for example, how graphically I would write about sex. One agent told me to “be sure to include the word ‘sex’ in the title, because people like sex.” I didn’t want the book to be pornographic though, so, as the Kirkus review mentioned, I wrote my share of sex scenes, but concentrated on “the social, biological, and emotional components of sex.” Several male readers complained about the lack of down and dirty sex scenes, but  Kirkus found my ruminations “illuminating” and “a kick.” I think I could be more graphic in my next book without slipping into porn.

Many people assume I will soon be a rich author. Ha! People introduce me as a “famous author.” Ha! I have to keep myself from laughing and honor their respect. They are setting the bar for me.

The best step toward the success that some others assume I have already achieved, in fact the only next step, is to write another book. I am hard at work doing just that.

Note from Lisa: You can connect with Ann via Facebook, Twitter, and at her website. Ann would like to send one blog reader a signed copy of her book. Just leave a comment here by April 25 (must have a U.S. postal address).